The great unknown for many users—and yet the part designed specifically for them when Agencia Adhoc creates a website—is web usability.
What is web usability?
When we visit a website, we expect to find information, a shopping cart, or the services offered clearly displayed. We also expect navigation to be simple and for the user to be able to interact intuitively with the site.
In short, web usability aims to make browsing a website as simple, safe, and pleasant as possible.
Why is it so important?
Web usability is crucial both for users and for Google. That’s why having knowledge of usability principles when designing and developing a website is essential—it offers a wide range of benefits on multiple levels.
A website with good usability provides:
- A higher number of visits. Google crawls all websites and gives better ranking to those that are more user-friendly.
- An improved user experience, which increases customer satisfaction.
- Longer time spent on the website, which significantly reduces the bounce rate—earning more positive points for organic positioning.
- Easy navigation encourages users to return to your website and even recommend it to others.
- A higher number of sales in the case of an eCommerce website.
How do we create user-friendly websites at Agencia Adhoc?
We follow a series of parameters to identify what distracts or frustrates users and what elements make browsing more intuitive.
- Creating a well-organized structure that follows a clear hierarchy of content.
- Adapting the website to all types of devices.
- Designing a clean and fresh layout that makes time spent on the website enjoyable.
- Ensuring menus are easy to find and accessible.
- Enhancing interactivity by allowing users to download documents, enlarge photos and graphics, and easily access contact options.
Want to learn more about web usability?
We could tell you a thousand things—but it’s even better if we show you. Visit Agencia Adhoc and we’ll demonstrate how we can make your website truly user-friendly.
