We closed the year with the creation of a brand that we at Agencia Adhoc are especially proud of — the brand identity for the Department of Tourism, Heritage, and Nature of Castellar de la Frontera.
Recently selected as one of the most beautiful villages in Spain.
Castellar de la Frontera meets all the requirements to be considered the quintessential rural town of Campo de Gibraltar.
Its fortress, full of charm and offering breathtaking views; its way of life, where peace and calm take center stage; and its surroundings — located in the heart of Los Alcornocales Natural Park — provide a wide range of leisure options connected to nature.
All these elements, combined with the town’s rich history, served as the inspiration for the creation of its new tourism brand, brought to life by the creative professionals at Agencia Adhoc.
After the first audits and historical research, we discovered that Castellar de la Frontera’s personality is defined by two key elements:
– The natural environment and geographical location: the position of the castle gave rise to the town itself, as the settlement developed around it. Its setting within Los Alcornocales Natural Park has shaped the town’s economic activity throughout history.
– History: if it hadn’t been for the conflict between Moors and Christians, the rocky outcrop where the castle stands might never have been used. It was the retreat of the Islamic empire that made this area a frontier zone.
Over the years, the rugged terrain became too difficult to live in, leading to the construction of a new town, where each resident was given a home.
Taking all this into account, a brand was created to tell that story — through several key elements:
1. The castle: the beginning of everything. It marks the creation of the town and even gives it its name, representing the first settlement. It’s accompanied by the year 1434, the date of the first Christian occupation.
2. The church: the icon of the new town — a symbol of the present and the future, and of a better life for its inhabitants. It is represented alongside the year 1972, when the population was relocated.
3. The railway line: symbolizing the third settlement, La Almoraima, which plays an important role in the town’s modern history.
4. The environment: depicted through hills and the sun — representing the industries that have historically sustained the town, such as cork production, agriculture, livestock, hunting, and, more recently, sustainable tourism.
With these core elements, we built a brand identity rich in meaning and storytelling. The graphic treatment is simple, clear, and technically adaptable — ensuring flexibility and consistency across all applications, from official documents to promotional materials, as a strong tourism brand should.
From Agencia Adhoc, we want to thank the people of Castellar de la Frontera for their trust and for the warm reception the brand has received. We wish them many visitors and well-deserved recognition as what they truly are: a welcoming town full of possibilities.
