Just one life, Smile!

Clínica Dental Beardo

Brand creationInterior designOnline campaignsSocial MediaWebsite development

What we found

“I want my brand to represent both my clinic and a clothing brand. I don’t want it to look like anything typical in my field, and I want it to reflect my connection to Tarifa.”
And that’s how Pablo Beardo presented us with one of the most exciting — and at the same time most challenging — projects we’ve taken on at the agency. We found a dental clinic deeply rooted in its surroundings, Tarifa, whose image did not reflect any of the values that Pablo had naturally developed in his relationship with his patients.

What we contributed

Values such as empathy, respect for the patient, and professional ethics are essential in a field like dentistry. In addition, our friends at the dental clinic bring complicity, understanding, flexibility — in a word, connection — with their patients and surroundings. Enjoying life, the outdoors, and extreme sports are very important elements in Pablo’s life, and a clearly distinctive factor compared to his competitors. All of that needed to be present.

When creating a brand, it’s common to start by giving it content — in this case, the content was already there. What we created was a container capable of reflecting all these concepts.

This brand has a large number of touchpoints with both current and potential patients, so it was necessary to build a complete system to support communication across both traditional and online media.

The result is a bold brand — just like its owners — inspired by handmade craftsmanship, nature, extreme sports, and of course, dentistry. These elements are represented through a recognizable color palette, photographic style, and tone of voice that help convey the vibrant message of Clínica Dental Beardo:

“We only have one life — enjoy it and smile!”