The best results come from attention to detail — and the best conversions from our online campaigns come from Landing Pages.
A landing page is a web page specifically designed for a campaign with a single goal: to convert visitors into leads or sales.
When we run an online campaign, such as on Social Media or Google Ads, we promote — through good design — the product or service we want to sell. We capture the client’s attention through the ad, but… what happens next?
In the internet era, usability and making things easy for users are essential. A landing page is the place where users are redirected if, after being impacted by the ad, they want more information. Once there, if they like what they see, they’ll share their contact details to obtain the product or service we’re offering.
What’s the formula for the perfect Landing Page?
A landing page that converts visitors into potential clients doesn’t have a single, perfect, or definitive formula. At Agencia Adhoc we don’t believe in formulas, because every client, product, and service has its own audience. However, it’s true that — beyond design — there are a few key elements that every landing page should include to help achieve the desired goal.
- A striking headline: Clear, concise, and explaining what the offer, product, or service is about. This is the first thing users will read — and what makes them decide whether to keep reading the rest of the information.
- A concise description: A short, quick, and easy-to-read paragraph that complements the headline and convinces the visitor.
- Contact form: This is the star element of landing pages. Through it, we gather information from clients truly interested in what we offer. The easier it is to fill out, the more likely users are to share their data.
At Agencia Adhoc, the leading communication agency in Campo de Gibraltar, we specialize in the execution of online campaigns. Contact us and we’ll prepare a personalized proposal for you.
