Web usability encompasses all the basic techniques and strategies used to structure a website with the goal of making the user experience as comfortable and intuitive as possible. It should be thought of as the foundation for a website’s success.
We can create visually attractive and appealing websites, but if users are unable to navigate them easily, they won’t take any action and will instead look for similar alternatives that are simpler and more intuitive.
A visually striking website is useless if users find it difficult to navigate.
At Agencia Adhoc, the first step when creating a website is to design a web architecture based on: 1. The purpose the site will serve — whether it’s an e-commerce, an informational static page, a forum, etc.
and 2. The target audience and its characteristics.
Next, our team of web designers and web developers create websites following a series of key principles to optimize usability:
- Organized structure and a well-defined content hierarchy.
- Clean and readable design. It is essential that users never feel lost on your website. The menu should always be visible and easily accessible.
- Simple interaction: contact forms, downloading information, enlarging images, etc.
- Simplify and summarize all content. Texts should be straightforward and not too long — while still professional, they should avoid overly technical language.
- Visible and functional on all devices. Visiting websites from a smartphone or tablet is the norm today. From a usability standpoint, it’s essential that content reads easily on mobile, which is why at Agencia Adhoc, all our websites are built with Responsive Design.
Moreover, having a website with optimized usability is highly valued by search engines like Google, helping improve your position in search results.
At Agencia Adhoc, we specialize in web design and development in the Campo de Gibraltar. Check out our portfolio — you’ll love it!
