Turismo San Roque’s Brand
What we found
In 2020, we were commissioned by the Tourism Department of the San Roque Town Hall to create a cohesive brand that would unify its vast and diverse tourism offering.
The town of San Roque is a true kaleidoscope — a place where visitors can enjoy history, gastronomy, and a rich cultural scene. To all of this, we must add the powerful tourism engine represented by the Sotogrande development, a world-renowned destination and symbol of high-end luxury tourism.
What we contributed
The challenge in creating this brand was ensuring that such a powerful enclave as Sotogrande would not overshadow San Roque — the municipality in which this world-famous development is located.
How could we establish harmony between these two entities? By turning to the simplest truth: San Roque is the place that encompasses Sotogrande, the foundation that supports it — the geographical and cultural framework that gives context to all the tourism activities that take place within Sotogrande.
Most Noble and Most Loyal City of San Roque, Where Gibraltar Resides.
