Tocados Floripondio
What we found
Soledad Hidalgo — designer, milliner, and stylist — is widely recognized for her handcrafted headpieces and hat designs. She opened her atelier in 2019. Having learned to sew from her grandmother as a child, she won the First Entrepreneurs Award in 2014, and in 2017 was officially recognized as an Artisan by the Regional Government of Andalusia. In 2020, she took part in a worldwide collective hat exhibition during London Hat Week 2020.
Due to her remarkable growth, Soledad needed an online store to sell her creations globally, rather than only locally.
What we contributed
We prototyped, designed, and developed a fully custom e-commerce store for Tocados Floripondio — an intuitive and easy-to-manage website that allows Soledad to edit, remove, and upload new products herself whenever needed.
We added a touch of personality through her feather-shaped brand mark, resulting in a clean, minimalist, and modern design — the perfect setup for selling products online.
In addition, we carried out several photo sessions in our studio, with the sole purpose of ensuring that all her products were presented with the highest possible quality and visual appeal.
