In short, we can say that SEO is the optimization of a website’s position in search engine results in an organic way — that is, a set of strategies aimed at gaining greater visibility in online search engines without directly paying for it. It’s an essential tool to give visibility to your website and, as a result, increase traffic and user engagement.
This discipline is more relevant than ever, but we must keep in mind that it evolves constantly. What worked perfectly a few years ago might no longer be effective today. That’s why we’ve created this short article to debunk myths and share the most effective techniques to improve search engine positioning — especially on the most important one: Google.
Understanding SEO:
Google, like other search engines, aims to offer users a complete and satisfying experience. It strives to provide results that best match what the user is looking for. Therefore, it’s essential that your website is well-structured, with properly aligned text, legible font sizes, and fast loading times. All these factors help search engines determine whether your site can provide users with a pleasant browsing experience. The conceptualization of SEO before building a website — that is, having a clear SEO strategy — is vital and serves as the foundation for optimizing your site’s future search performance.
On the other hand, reaching the top positions in search results takes time. Beyond choosing the right keywords, it’s crucial to create fresh content so that search engines understand your site is active and regularly updated. Patience and persistence are key if you want to reach — and stay — at the top.
Another common myth is the excessive repetition of keywords. While this was true in the early days of SEO, search engines have since evolved to prioritize user experience. Overusing a keyword in an article or webpage can actually harm readability and user engagement. However, we must still consider the user’s search intent and use relevant keywords strategically to help search engines guide the right users to our site.
Would you like expert advice on SEO? At Agencia Adhoc, we have extensive experience in designing and developing websites where search engine optimization techniques play a key role. Don’t hesitate to contact us for a free assessment.
