The rapid advancement of the internet era is a reality. The internet has gone from being just another communication channel to offering a world of possibilities in terms of advertising and marketing strategies, changing the way good advertising is done—for both senders and receivers.
What is Digital Marketing?
We understand Digital Marketing or Online Marketing as the set of advertising strategies and actions carried out through the Internet.
The Internet era has evolved. It used to be just another message-broadcasting channel, such as television, radio, or any system used in traditional marketing. The unidirectionality of communication characterized all these channels, meaning that companies could not control the audience’s reaction to their message.
The Internet is no longer just a medium to look for information; it is a community where information is shared, and where companies and customers interact and grow together.
A strategy consists of a set of techniques and tools organized to achieve a goal. At Agencia Adhoc, we are experts in Online Marketing and we know very well which are the five fundamental pillars that should never be missing in a digital campaign strategy.
The five essential tools for creating an online marketing campaign, according to Agencia Adhoc.
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SEO Positioning
SEO positioning is what allows your website to appear in Google searches. A good SEO strategy lets you rank above your competitors in the search results for queries related to what your brand offers.
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Corporate Blog
Having informative, interesting, and up-to-date content about your activity or related topics opens the door to potential clients. A blog is not only a space that helps your SEO strategy, but also a place where you can express what you do, talk about promotions, and inform users about your services.
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Social Media
Having a social media presence is essential nowadays. It is the most direct channel to connect with customers, giving your brand personality and building a close relationship with your followers.
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Email Marketing
Email marketing techniques use the email tool to promote services or products to your customer databases. It’s a way to maintain visibility and remind people who have already used your services—or are interested in them—about your brand.
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Google Ads
For short-term campaigns, investing in Google guarantees top positions in internet search results. This tool allows you to target ads directly to the audience that matters most to you.
At Agencia Adhoc, we like to combine traditional marketing and online marketing strategies so that your brand is always visible.
If you want us to help you reach your goals, don’t hesitate to contact us. We are experts in Digital Marketing in the Campo de Gibraltar.
