So far at Agencia Adhoc, we’ve emphasized the importance of having a strong online presence. However, there are other effective ways to reach your target audience—such as Offline Advertising. And as a leading advertising agency in the Campo de Gibraltar, we know a thing or two about it.

What is Offline Advertising?

This term refers to a set of advertising actions that are not carried out through the internet, but instead use other communication channels and strategies.

There are many outstanding examples of Offline Advertising campaigns that have made a huge impact—like the billboard promoting the new season of the hit series “Narcos” in Madrid’s Puerta del Sol, or the memorable Christmas TV ads by Campofrío.

The goal is the same as in online marketing: to be visible and recognizable.

That’s why Agencia Adhoc also offers its services as an advertising agency to create offline campaigns for your business.

Which channels can make an offline advertising campaign effective?

Fortunately, there are plenty of media options that can help build brand awareness in a subtle yet powerful way. We believe that small details make a big difference—and those should never be overlooked.

  • Take care of your business image. The decoration of your premises should be carefully designed. First impressions matter, and your brand must be present—maintaining a consistent visual identity that reflects your essence. Adding window decals, informative posters, attractive displays, and even a distinctive scent can passively associate your brand with positive sensations.
  • Billboards. The design of a billboard should consider several factors: location, message, and imagery. Together, these elements must capture attention and stay aligned with your corporate identity.
  • Posters. In addition to billboards, other formats like bus shelters and “mupis” (urban advertising panels) are great for attracting attention in public spaces.
  • Radio ads. Although it may seem outdated, radio advertising remains highly effective. A well-crafted message, a pleasant voice, and catchy background music can stick in people’s minds and encourage them to learn more about your brand.
  • Corporate stationery. A well-designed set of business materials—such as envelopes, labels, bags, folders, and business cards—communicates organization and professionalism, building trust among your clients.
  • LED screen videos. LED screens in shopping centers or even in shop windows are increasingly popular. Creating an original corporate video for these displays is an excellent idea to capture attention.
  • Press. Advertising in local newspapers or magazines can also boost visibility—especially when done professionally and with the right creative approach.

These are just some examples of Offline Advertising. However, at Agencia Adhoc we can provide you with creative ideas and design a tailor-made campaign to achieve the visibility and impact your business deserves.

Call us or tell us what you need through our website—we work with all kinds of businesses located in the Campo de Gibraltar and the Costa del Sol.