Which Typeface Is Your Type?
Graphic design is a discipline that goes far beyond creating logos and posters. It’s undoubtedly an art that encompasses countless elements and details — from the conceptualization of an idea, color palette studies, positioning, spacing, and composition… to typography.
What is typography?
In 1936, typographer Stanley Morrison defined typography as the art of arranging letters, distributing spaces, and organizing typefaces with the aim of helping the reader achieve the greatest possible understanding of the text.
While that definition may now seem outdated in the digital era, today typography is the art of playing with the graphic elements of written text — creatively combining the shapes and spaces of letters to convey concepts. Yes, you read that right: typography communicates concepts and values that are associated with your brand.
What do typefaces say about our brands?
There are many categories, but designers highlight four main ones:
- Serif typefaces are characterized by the small strokes that extend from the ends of letters. They convey values such as elegance, tradition, and sophistication.
- Sans serif typefaces have clean and precise endings, making them the easiest to read. They communicate modernity, clarity, rationality, and versatility.
- Script typefaces, which imitate handwriting, can be difficult to read, so they’re not recommended for long texts. They express modernity and playfulness.
- Display typefaces are typically bold with striking designs — perfect for signage and headings, as they remain highly legible from a distance.
At Agencia Adhoc, the leading creative agency in Campo de Gibraltar, our designers help you choose and play with typefaces so your brand stands out from the rest. Want us to help you reach the top? Contact us.
