The wide variety of terms that make up the world of marketing and advertising often leads to confusion when trying to understand the subtle differences between each of them.
At Agencia Adhoc, we like to keep marketing enthusiasts and our clients informed, so that when they ask for our help, they know exactly what their brand needs.
Are your brand image and identity compatible with each other?
One of the most common doubts in the advertising field lies in defining the terms Corporate Identity, Corporate Visual Identity, and Corporate Image. Although one encompasses the other, there are nuances that make it easier to distinguish between them:
- Corporate identity: It consists of all the elements that make up a company’s personality, including intangible aspects such as values, philosophy, and communication style, as well as tangible aspects like visual and sensory elements (image, logo, signage…) or even the company’s own products and services.
- Corporate visual identity refers to the part that forms the strictly visual communication of a brand. It is a set of visual elements that reflect the brand’s personality, values, and emotions, which remain in the consumer’s mind so that they directly associate them with the product or service you offer.
- Corporate image is what the public perceives from the outside — how they see your brand externally. The brand image partly escapes the company’s internal control. In other words, you may want to communicate one thing, but people may perceive it differently.
A perfect synergy between these concepts is essential to deliver a unique message to your audience — one that aligns what they see with what they feel. That’s why it’s important to work with communication professionals and specialists in logo and brand design.
At Agencia Adhoc, the advertising agency of the Campo de Gibraltar, we provide our clients with a team of graphic designers who analyze every concept that defines a brand and translate them into a corporate identity that perfectly fits its personality.
