Clínica Medrano
What we found
Clínica Medrano was founded in 2006 with the goal of bringing happiness to couples and women who wish to achieve motherhood but cannot do so on their own. Since its inception, the clinic has maintained exceptional standards across all the services provided to its patients.
Empathy, understanding, optimism, and dedication were values we could not overlook when working on this project — one that continues to grow alongside us today.
What we contributed
If there’s one thing Clínica Medrano has always been certain about, it’s that they are people caring for people — with the empathy and sensitivity required to support patients during challenging times. Their mission is to make them feel comfortable and confident.
With this foundation, we began working on the clinic’s new image — one that needed to embody all the values mentioned above, which are the pillars of the organization. Through these values, we aimed to create emotional yet informative communication that would evoke feelings and empathy in the audience while keeping them informed at every step toward achieving their goals. It was essential to convey positivity and energy through the brand’s image.
Thanks to major advancements in assisted reproduction techniques, infertility is now a reversible condition in most cases. Our main goal was to communicate to women — of different backgrounds and for various reasons struggling with motherhood — that there are solutions, and that at Clínica Medrano they could find the means, technology, and the best medical team in Campo de Gibraltar and its surrounding areas to make motherhood possible.
The secret life of parents — happiness is closer than you think
