Time goes by, and change is constant. Even when we stay true to our essence, we inevitably adapt to the new realities and philosophies that life brings.
The same applies to businesses — which is why redesigning a brand is so important. It allows you to reflect progress and present a renewed image that adds value, while preserving your company’s identity.
When is it time for a brand redesign?
At Agencia Adhoc, we take into account several key factors to help you determine whether your business might need a new image.
The evolution of your business:
As we mentioned before, companies evolve — they open new business lines, expand their reach, and add new products or services for their customers.
This growth deserves a new image — one that clearly shows that, while the company remains the same at its core, it has evolved and now offers a broader range of services than before.
Adapting to digital media:
Brands must adapt to the digital world — it’s an essential step to stay relevant and visible online.
Often, due to the passage of time, a logo no longer fits modern digital platforms. It may not display well on social media or look outdated on a website.
This can harm your brand’s image — even if your service is excellent, a poor first impression won’t build trust.
At Agencia Adhoc, we’ve worked on numerous brand redesigns for clients facing these challenges, ensuring that their visual identities are fully optimized for every digital medium, strengthening their presence online.
Your logo looks outdated:
Some businesses have been around for years, and their logos have simply aged with time.
At Agencia Adhoc, we make a clear distinction between *classic* and *outdated.*
There are logos with timeless, classic touches that don’t need major changes — just subtle refinements. Our graphic design team can assess your case and offer the best solution with expertise and creativity.
However, if your logo is truly outdated, the best option is a full refresh — a modern, long-lasting design that remains instantly recognizable.
Do you think your brand needs a redesign? Call us — at Agencia Adhoc, we’ll give your company a new image.
We work across the Costa del Sol, Campo de Gibraltar, and anywhere our creativity is needed.
