Verralls Barristers & Solicitors
What we found
Verralls Law Firm, located in Gibraltar, is one of the most prominent international firms in the area. Its team is relatively young, maintaining a fresh and dynamic attitude.
What we contributed
One of the phrases their founder, John, said during the initial audit was: “The most important thing when a client comes to us is that they fully understand their situation. From there, we can outline the possible paths forward.”
Understanding + Progress
When we find ourselves in unfamiliar territory, before moving forward, we must first understand where we are, where we’re heading, where we want to go, and who we want to walk that path with.
This was the central concept on which we based the creation of the new brand. We designed a clear and simple logo that conveys strength, along with a brand universe summarized in the claim we created:
Walk in the right direction, let’s walk together.
In doing so, we moved away from the negative connotations often associated with legal processes and positioned the firm as a companion on the journey — a guide who understands the potential challenges ahead and helps navigate them in the best possible way.
After all, that’s what a lawyer truly is: someone who knows the law and guides us through a landscape whose rules we do not fully understand.
