APBA
APBA Advertising Campaign
What we found
The Port Authority of the Bay of Algeciras (APBA), which manages one of the world’s most important ports in container traffic, carries out multiple promotional actions across various specialized media — both online and offline.
As part of one of these initiatives, they decided to work with us to create a campaign focused on the technological development currently underway at the Port of Algeciras, and the impact this has on process efficiency, cargo traceability, and the sustainability of the industry.
What we contributed
Our goal was to create a campaign that highlighted how the combination of a privileged geographical location and advanced technological development has made the Port of Algeciras one of the most innovative hubs in global freight traffic — offering cutting-edge traceability systems that optimize all the logistical processes taking place in its surroundings.
The Strait of Gibraltar, a strategic point not only for humankind but also for migratory birds, served as the perfect setting to illustrate technological concepts such as Blockchain — the foundation for the future of logistics — with the Port of Algeciras positioned as a driving force and a pioneer in developing new initiatives within the sector.
A flexible campaign that reflected the commitment to technology and stability
