a neighborhood that beats
Alma y Barrio
What we found
Alma y Barrio was born in La Piñera as a community day center, driven by neighborhood residents to continue the social legacy of Father Pedro after more than 50 years of working with the community. The challenge was to create from scratch a brand capable of representing much more than a place of assistance: a symbol of dignity, unity, and pride of belonging.
What we contribute
We created a relatable, human, and honest identity, designed to reflect the solidarity and collective strength of the neighborhood. From the name to the visual identity, we developed a brand that conveys community, a sense of belonging, and hope, making Alma y Barrio a recognizable emblem for the people of La Piñera.
Built on dignity and pride of belonging, Alma y Barrio turns closeness, mutual support and shared identity into an engine of social transformation.
