We all know that a solid SEO positioning strategy is essential for your website to achieve good visibility in search engine results. In a previous post, we highlighted that creating content tells Google your website is active — meaning its content is up to date. (read full post)

The communication professionals at Agencia Adhoc want to share 4 reasons why keeping your company blog active and filled with quality content is a vital part of any brand’s online marketing strategy.

  1. Build trust: Being able to answer your potential clients’ questions positions you as a trustworthy professional in your field. Readers who find useful information in your posts begin to see you as a reliable option for their future needs.
  2. Attract quality users: Readers who visit your website through your blog posts are usually people interested in the topics you cover — making them high-quality potential clients.
  3. It’s one of search engines’ favorite tools: Every published post is an indexed page on Google. Through the right keywords and consistent posting, you’re signaling that you’re active and providing relevant, up-to-date content. Google rewards this by positioning you higher in search results.
  4. New content for your Social Media: Sharing your blog posts on social media helps drive traffic to your website while also enriching your social channels with long-form content. This boosts your reach across both platforms.

Time is undoubtedly the greatest investment a corporate blog requires. Having a Creative Copywriter can be a huge help if you lack the time to keep it regularly updated.

At Agencia Adhoc, we are communication professionals with a skilled team of copywriters who will keep your corporate blog active and fresh — so you don’t have to worry about a thing. Contact us!