Mapesa Investments and Expansion
What we found
With more than 15 years of experience, Mapesa Inversiones was founded as a company specialized in the management of income-producing land and retail services. Its case is more common than it might seem — when the company was created, a logo was designed that served its purpose during the early years. However, as the business evolved, it became evident that a simple logo was no longer enough to effectively represent the company’s values.
What we contributed
Mapesa is a company with a well-defined brand personality: discretion, elegance, solidity, and a guarantee of success. It was essential to create a brand that reflected these values in a subtle yet powerful way.
Starting from its initials, we designed an infinite symbol that fit perfectly within the financial world — a field where assets must constantly move to generate profitability. From there, we gave the brand a more contrasted color palette, developed a corporate pattern, and built a complete brand universe to encompass all points of contact between the company and its audience.
Focused on creating tailored income-generating investments, Mapesa embodies elegance, discretion, and profitability as the defining traits of its brand personality.
