Hotel Planas. Salou
What we found
Hotel Planas de Salou is a small hotel located opposite the marina, offering a family-friendly atmosphere away from the more crowded areas of town. With easily accessible facilities and all the comforts that sun-and-beach tourism requires, the hotel lacked a cohesive corporate image that could be applied consistently across all the amenities and materials it provides to its guests.
What we contributed
From the initial audits, it became clear that Hotel Planas delivers exactly what it promises: excellent facilities, a privileged location, and the classic sun-and-beach experience — nothing more and, of course, nothing less.
Its identity needed to be clear and straightforward, instantly recognizable, and firmly positioned within its category. To achieve this, we relied on simple yet effective elements and created a brand adaptable to all types of formats and materials.
With a warm, family-friendly atmosphere and a privileged location facing the marina, Hotel Planas delivers exactly what it promises — comfortable facilities, plenty of sunshine, and the sea just a few steps away.
