At Agencia Adhoc, we like to keep you up to date and advise you on what’s best for your business. That’s why this week we want to show you the benefits of creating your Google My Business account.
What is Google My Business?
Google My Business is a free platform that allows users to easily list and promote their businesses.
All you need is an email account — just go to the Google My Business website and fill out a short form.
This will open the doors for your business to be found quickly and efficiently at a local level. For example, when someone wants to go to a restaurant in their city and searches on Google — which is what 95% of people do — your business could appear as one of the suggested options.
That’s how you open the opportunity to attract new customers.
What information is required?
It’s a very simple questionnaire asking for your business name, the sector you belong to (for example, if you run a hair salon, you would select “care and beauty”), and the exact address of your establishment.
Those are the basic details. From there, you can add much more information — and at Agencia Adhoc, we recommend doing so because the more details you include, the better. Only by providing complete information will potential customers fully understand what your business has to offer.
Additional information that brings real value:
Photos: You can upload pictures of your establishment, your products, and your team. This is highly valued both by potential customers and by Google itself.
Opening hours: Include your opening and closing times, as well as days off. This helps users plan their visit. For instance, if you own a restaurant that closes on Tuesdays, this detail lets users know when they can book a table or plan their visit.
Phone number: Essential. If someone wants to contact you for inquiries, information, or to book an appointment, your phone number will be the fastest and most direct way to reach you.
Offers and promotions: Through Google My Business, you can advertise products on sale, share discounts, or promote events.
Reviews: At Agencia Adhoc, we recommend that you always respond to and thank customers for their reviews.
Reviews are the ratings customers give your business — from one star (minimum) to five stars (maximum).
They can also share comments about their experience, which is why it’s vital to pay attention to reviews. They help you improve and better understand how customers perceive your company.
At Agencia Adhoc, we recommend that every business owner creates their Google My Business account. However, if you don’t have the time to manage it yourself, we can manage your account professionally.
Because Google My Business is essential for your company.
